‘Dazzling . . . one of those books that will turn your world upside down. It’s an adventure story, a manifesto, and the most brilliant book on business, society, and everyday life that I’ve read in years’ Malcolm Gladwell, author of The Tipping Point
‘Anyone open to re-thinking their most basic assumptions – people who enjoyed The Tipping Point, say-will love this book’ Michael Lewis, author of The Big Short and Liar’s Poker
New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant – better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
‘This book should be in every thinking businessperson’s library. Without exception’ Po Bronson, author of What Should I Do With My Life?
‘Anyone open to re-thinking their most basic assumptions – people who enjoyed The Tipping Point, say-will love this book’ Michael Lewis, author of The Big Short and Liar’s Poker
New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant – better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
‘This book should be in every thinking businessperson’s library. Without exception’ Po Bronson, author of What Should I Do With My Life?
Reviews
Dazzling . . . will turn your world upside down. It's an adventure story, a manifesto, and the most brilliant book on business, society and everyday life that I've read in years
A bright and lucid columnist for THE NEW YORKER . . . [Surowiecki] knows how to make a convincing, sometimes entertaining case
A handsome addition to the books that combine the verve of smart magazine writing with a whiff of academia . . .a fantastically stylish counter to the expert-knows-best line . . . an offbeat argument for democracy. In the future, "crowd pleaser" might no
Erudite and entertaining . . . he has a rare gift for combining rigorous thought with entertaining examples